LOVE by Cartier
A new year is a new cycle. For me, rather than any clear resolutions, the year started with what it seemed like a tornado of a thousand thoughts and objectives. I really wished the answer were to close my eyes and to suddenly see everything arranged in the way I wanted, but as in every real life story, it didn’t happen this fast.
One thing did change this year. The current issues happening around the world, like political leaders pushing separation and discrimination instead of promoting unity, suddenly connected deeply with my personal concerns. This feeling of desperation was so strong that it pushed me to see what was at the eye of this tornado of thoughts: everything that I wanted to do was directed to the values of unity and love. That was my year’s resolution.
I partnered with Cartier to create a photo-story around their new LOVE bracelet, which is a twist of their first bracelet in a slimmer version. How do I interpret love? It starts with love at a very personal level, and only then it can be transmited genuinely to your partner, and to the people that you surround yourself with. Sometimes we wonder about love and idealize it in a hollywood movie plot, and it is clear for me that love can be translated in how you act in every aspect of your life.
Hope you enjoy the story and I wish that the whole year is a celebration of love for you.
Photography by Ruy Sanchez