Italian style avec Tod’s
Last week I traveled to Milan during one of the most hectics and special weeks in town during the year, Salone di Mobile.
I was happy to be invited as an special guest for Tod’s, for an all-Italian experience, in order to discover the factory in Brancadoro and to merge myself in the brand DNA while discovering its history and way of working.
Our journey started with a cocktail in the newly renovated Via della Spiga boutique in Milano. It was interesting to see the space dedicated to the new RTW collection, mixed with the classic Tod’s style. The ReadyToWear collection was launched two seasons ago under the creative direction of the bright mind of Alessandra Facchinetti; whom I had the pleasure to meet at the factory.
The next day we headed to Stazione Centrale in the center of Milan to embarque on our journey to the countryside. The team and I arrived in the afternoon just in time to have a quick rest and head for dinner in the super picturesque Casa di Campo hotel where we stayed. (one of the best parts of the trip was the fabulous food around!)
After waking up to a stunning view, we headed over to the factory less than 10 minutes from our hotel.
As soon as we entered at the reception, we were greeted by the Felice Limosani world sculpture filled with pencils as the interpretation of the brand “nubby” from the signature Gommino moccasin.
Walking through a bright corridor we headed into the insides of the fist building of the factory, there hanging from the high ceiling, there was a Jacob Yashimoto piece titled “Kites”, one of my favorites from the collection.
We stopped to be welcomed into the building by Mr. Andrea Della Valle who pointed me to the wonderful Ferrari(another jewelry inside the factory) which was a special gift for Mr. Diego della Valle as it was the first F1 driven by Michael Schumacher.
After all this amazing art experience in just the entrance of the building I knew I had to expect only the best; We continued our journey in the 1st floor to see the production of the new models of shoes, where specialist have them modeled in computer to then prototype them to finally get them approved by Mr. Diego della Valle.
Some of the shoes are specially design for celebrities where they are made by the exact shape of their feet. I could even spot George Clooney and Jude Law in the wall!
After the 1st part of our visit we headed downstairs again to check out the gardens and the kindergarden offered for the employees children. A peaceful and beautiful space filled with the warm feeling of young souls.
This visit made me appreciate even more the Tod’s personality, that keeps the classicism combined now with its sharp, elegant ready to wear collection. Definitely an italian heritage.
Still haven’t finished this Italian experience and will share the 2nd part of it with you in the next couple of days so stay tuned!
Wearing : Tod’s SS14 RTW ensamble and Gommino shoes, Trussardi sunglasses.
Photography by Stefano Galletti